By: Kiara Bell
The 1960’s were some
very sexually awakening and groundbreaking years. Being able to love whomever
one pleases without the penalties or judgments was a time people will never
forget. Throughout this time, Hugh Hefner and his Playboy magazine and bunnies
had become a popular topic throughout America. Hefner made an enormous
difference in the way society viewed sexuality. That is, until Bob Guccione
came along and added some competition.
Bob Guccione was a New Jersey native who spent the sixties working as a photographer in London.[1] Guccione was raised in a Catholic Italian-American family and he had studied most of his life for priesthood. So as you can see, it probably sent a wave of shock through his family when he published Penthouse magazine after all of his religious studies. Going back to his early life, Bob was always involved in religious activities with his family until one day he dropped it all to become an artist. [2] He traveled throughout the countries of Europe and Africa but things did not turn out in his favor. During this time, Bob often borrowed money from his parents and worked odd jobs.
Luckily, thanks to an accident and a loan of $1,170, Penthouse became the revolutionary sex
magazine of the time and for many years later. Guccione found the Penthouse magazine, one that showed
explicit nude photos of women, in 1969 and built a pornographic empire.[3] In
1979, the magazine reached its peak selling more than 4.7 million copies. It
became so popular that Bob Guccione rose to become one of America’s richest men
in the eighties. In 1973, he also created a magazine called Viva, which contained images of nude
males in order to satisfy women. However, that magazine wasn’t as successful
and crumbled after a few years.
[1] Sex
in '69: Sexual Revolution in America. Film. : A&E Networks, 2009.
[2]A&E Networks Television. "Bob Guccione
Biography." Bio.com. http://www.biography.com/people/bob-guccione-273678#!&awesm=~oCSZMpMHq1j67Y
(accessed April 29, 2014).
[3] McFadden,
Robert. "Bob Guccione, 79, Dies; Founded Penthouse." The New York
Times. http://www.nytimes.com/2010/10/21/business/media/21guccione.html?pagewanted=all&_r=0
(accessed April 29, 2014).
[4] A&E
Networks Television. "Bob Guccione Biography." Bio.com. http://www.biography.com/people/bob-guccione-273678#!&awesm=~oCSZMpMHq1j67Y
(accessed April 29, 2014).